@aiad_chronicles · Twitter · Apr 18
Four phrases to add to any Kling 3.0 prompt for cinema realism. Tried it — works, moved to UGC output type.
Organized around 10–15 ad output types — not tools, not tweets. Each type captures references, required context, the combinations we've tried, and a clear verdict on whether it scales.
A single striking visual with a 4–7 word headline. The workhorse format for Gold and USD campaigns.
Problem → agitate → solve, in three to four square beats. Drop-off is severe past slide 4.
Direct-to-camera, genuine hand-shake, imperfect framing. Brandon's recent ask — it shouldn't look like an ad.
Narrative spot with product screens on camera. High bar — Ramp / Stripe tier. Two attempts, one flagged "requires a human."
Placeholder — Omar to finalize references, format specs, and seed first attempts.
Placeholder — short narrative, voiceover-led, product referenced but not shown. Omar to draft.
Omar's task: draft 10–15 output types total · OQ's task: lock the process template (Context → Research → Script → Combinations → Verdict)
Target: 100 curated · split three ways · produced ones bubble to the top
zar_gold_dashboard flag
Live for internal testers · all-users in 2 weeks
527 pre-launch signups
89% PK · Karachi + Lahore ~75% of volume
iOS +10pp conversion over Android
Downgraded from primary object · kept as a reference stash only
A digital gold savings product inside the ZAR wallet. Users buy and sell tokenized gold (ORO GoLD on Solana) using their USDC balance. Trades execute through Jupiter. ZAR collects a 2% platform fee per swap. Backed by LBMA and UAE GD-certified gold, stored in Brinks tier-1 vaults, audited monthly by RSM.
Retention lever (stickiest asset) · Funding flywheel (saving requires funding) · Highest-margin product line (2% per swap).
Resolution for V1: Savings framing. Sebastian wanted investment (holdings value, cost basis, return %). Brandon pushed savings ("Digital Gullak") because in PK/BD markets "sarmaya kari" (investment) sounds formal and risky. People say "I'm saving" not "I'm investing." Open to experimentation — if data proves investment messaging is better, change in V2.
Gold is deeply embedded in daily life — weddings, gifts, generational wealth transfer. Primary inflation hedge. But entry price is prohibitive: one gram costs over $150 — a full month's salary in Pakistan. Fractional digital gold removes this — users can start saving with $1. Digital gold offers ~12% cost advantage over physical retail gold in South Asia.
Jar precedent: 40M+ users in India. Validated that digital gold with physical redemption is a massive unlock for emerging markets. Early skeptics assumed nobody would trust digital gold — Jar proved the opposite. People are scared of holding physical gold (theft, storage, inability to buy small amounts).
A single striking visual paired with a 4-to-7 word headline. The workhorse of the Gold and USD campaigns. Producible in under an hour once the pipeline is locked.
Wise and Revolut are winning with minimalist single-visual statics. Consistent pattern: bold color block, one object or screenshot, 4–7 word hook. SadaPay's recent set in PK leans on the same template with local-market copy. 6-word hooks outperform 8+ word hooks in our own tests by a wide margin — the copy is secondary to the visual impact.
Freepik gives us base assets, NBP recomposes to match brand aesthetic, Figma for final type. ~30 min per ad once the template is set up. Scales across languages cleanly.
Beautiful outputs but slow iteration — MJ takes 8+ rounds to match brand system. Fine for hero shots, too slow as the default.
NBP alone couldn't hit brand consistency. Needed a base asset (solved in attempt 03 by bringing Freepik in as the source).